Result-Oriented Ad Tech Development Services
Looking to launch a custom AdTech solution but need a technology partner? Let Rishabh Software be your trusted partner in bringing your vision of an intelligent advertising solution to life. With extensive experience in AdTech software development solutions spanning over a decade, we understand the AdTech industry’s challenges, and we are passionate about helping you navigate this dynamic landscape to achieve your revenue goals.
Our seasoned team of designers, developers, testers, SRE, and operations support excels in AdTech software platform development. We ensure complete transparency in media buying and selling costs so you can diversify your revenue streams and enhance brand visibility for advertisers. We’ll establish direct connections between programmatic and RTB processes, giving you full control over platform features and development roadmap. Leveraging custom algorithms, features, and integrations, we ensure your solution aligns perfectly with your goals.
We also integrate AdTech software solutions with your existing CRM, ERP, and digital advertising management platforms to streamline campaign management, effective customer acquisition strategies, and optimize your budget for maximum profitability. Whether you’re an IT product company or a consumer-oriented business, we’re fully equipped to help you harness the power of hyper-personalized marketing for greater ROI.
AdTech Software Development Services
As a prominent AdTech development company with cross-domain knowledge, we can help you leverage smart advertising solutions that are secure, scalable, and robust. Our AdTech software development services include platform creation, programmatic solutions, data management, campaign oversight, cross-channel integration, API development, rigorous QA, and ongoing app support.
AdTech Consulting Services
Our AdTech consultants offer reliable assessments and strategic recommendations tailored to your specific business needs. From defining AdTech functionality to validating innovative concepts, we’re here to guide you from conceptualization to implementation and beyond. Whether you’re a publisher aiming to boost ad revenue, a marketer seeking campaign optimization, or a tech company launching a new product, our expertise in the demand-side platform, supply-side platform, data management platform, Ad Networks, Ad Exchanges, Ad Servers, and Ad Measurement can guide you through the complexities of AdTech solutions and chart your path to success.
Data Analytics and Visualization
We offer comprehensive AdTech data analytics and visualization services with strategic Ad Tech consulting. With our detailed project proposal, you’ll have a roadmap covering the project scope, architecture specifications, tech stack, team composition, release schedule, and development methodologies. We identify key user scenarios and preferences through visual prototyping to ensure your AdTech solution aligns with user needs.
CI/CD and Infrastructure Services
We provide CI/CD and Infrastructure services that enable you to deliver high-quality AdTech products and services to your customers faster and more efficiently. You can rely on us to build, test, and integrate your code on secure and scalable cloud-based platforms that support diverse languages and frameworks. We can deploy code effortlessly to any environment using our adaptable, secure pipelines and varied deployment tools.
Software and Platform Modernization
Let our modernization experts revamp your legacy AdTech software, enhancing it with new features aligned with business strategy and the latest industry standards. We streamline the transition of your software applications to newer platforms for enhanced performance and reduced maintenance costs – all while ensuring full functionality and code integrity in compliance with IAB standards. Leverage our legacy software modernization services throughout the entire cycle – from defining your business case to selecting the optimal renovation approach.
Design and Implementation Services
Experience excellence in design and implementation expertise with customized AdTech software solutions that enable you to run ad campaigns efficiently. Our expertise lies in integrating these solutions with your existing systems, such as CRM, ERP, and digital advertising management platforms. We leverage our data engineering and data lake implementation capabilities to bring your ad management software ideas to life, from concept to deployment.Custom AdTech Solutions For Modern Advertising Agencies and Media Enterprises
Programmatic Advertising
Place Ads to Spaces That Best Suit to Reach Your Target Audience with Omnichannel Capabilities
We can help you develop a custom Ad Tech solution to launch new features and outpace the competition. Our expert AdTech developers stand ready to support you in optimizing DSPs, SSPs, DMPs, and ad exchanges – enhancing infrastructure, refining UI, and providing detailed reporting.
Our expertise lies in developing real-time bidding and programmatic advertising platforms designed for omnichannel advertising, including display, mobile, video, CTV, and OTT. Our team is proficient at designing and developing every element of the programmatic advertising ecosystem, including:
Demand-side platforms (DSPs)
Supply-side platforms (SSPs)
Ad networks
RTB Ad exchange
Ad server software development
RTB and Advertising Campaigns Automation
Drive Performance and Growth with Unmatched Efficiency
Through our AI-driven technology, we offer ultra-fast ad marketplace transactions. Publishers and advertisers alike can benefit from speedy, reliable, and economical ad purchases. Our user-friendly interface simplifies campaign setup and management while providing a comprehensive suite of features to optimize your digital advertising strategy. Save time and effort on ad configurations with just a few clicks with professional AdTech development that is inclusive of but not limited to:
Ad campaign runners
Self-service ad management platforms
DSP aggregators
Task management
Media and Entertainment software
Performance analytics
CTV Exchange
Reach A Broader Audience in More Personalized and Impactful Ways
Transform your ad management platform with our full stack programmatic platform, now equipped with enhanced connected CTV capabilities. With our years of experience in big data, video, and online ad management software, you can boost your ad campaigns with agility, accurate insights, and reliable ROI metrics. Our experienced team will guide you through the complexities of the streaming TV landscape including display ads, interactive ads and full-screen video ads. From seamless integration to inventory configuration and bid request optimization, we empower you to harness the full potential of programmatic CTV advertising while retaining control over your tech stack, data, and product roadmap. Utilize the power of advanced TV advertising to accurately identify and reach your audience across a wide range of platforms through personalized, omnichannel campaigns. Key capabilities of this versatile offering include:
Cross-screen and cross-platform ad measurement
CTV capabilities for global outreach
OTT header bidding
Non-intrusive, personalized ads
Online advertising management platform
Demand-side Platforms (DSPs)
Optimize Your Strategy, Maximize Your Influence, and Amplify Your Business Reach
Maximize the impact of your digital advertising campaigns with our DSP solution that flawlessly integrates with leading SSPs, ad exchanges, publisher ad server software, and DMPs for precise ad targeting and optimization. With advanced bidder technology, efficient ad serving capabilities, comprehensive campaign tracking, and robust reporting tools – it allows advertisers to achieve desired results in real-time bidding auctions. Eliminate inefficiencies and opacity in ad buying with a DSP that facilitates instant ad purchases. Amp up your advertising game, boost brand awareness, and optimize your ad spend like never before with our DSP development services.
Campaign tracker
Inventory management
User profile database
Reporting and analytics
Cross-channel optimization
Frequency capping
Dynamic creative optimization
Bidder
Supply-side Platforms (SSPs)
Efficiently Optimize Digital Advertising Operations Across Digital Channels
Maximize digital ad revenue effortlessly with our SSP. Integrated with leading AdTech platforms, it allows publishers to optimize ad space sales, streamline campaign management, and drive revenue growth. Harness the power of real-time bidding (RTB), advanced analytics, and yield optimization to unlock new revenue streams. We can also help you integrate it with ad exchanges, demand-side platforms (DSPs), ad servers, and data platforms to expand your access to demand sources and audience data, enabling targeted ad experiences. Deliver a superior customer experience, drive revenue growth, and streamline the process of selling advertising inventory across various ad exchange marketplaces with features like:
Omnichannel support
Content management
Dynamic content optimization
Inventory management
Ad quality control
Dynamic Ad insertion
Performance reporting and analytics
API access and third-party integrations
Ad Exchange Marketplaces
Maximize Reach and Revenue with Easy Setup and Integration with Publisher Ad Server
Serving as the decisive link between publishers and advertisers, Ad Exchange Marketplaces allow real-time bidding and ad space selling. Publishers gain easy access to a vast pool of demand sources to optimize ad revenue while maintaining inventory control. Our solution offers customizable ad formats, sizes, and placements to integrate with any business area and frame formats. Unlock the full potential of your online presence with features like:
Demand source access
Dynamic pricing
Customizable Ad formats
Real-time bidding
Advanced targeting
Reporting and analytics
Advertising Data Management Platforms
Target User Specific Groups and Optimize Ad Campaigns Effectively
Harness the power of a DMP to gather, process, and store diverse audience and marketing data. A DMP aggregates audience data from multiple disparate sources, including websites, CRM platforms, and data aggregators. This integration facilitates easy data sharing with third-party programmatic AdTech tools like ad exchanges and DSPs, tapping opportunities for enhanced targeting and optimization. Improve targeting strategies and drive better results from advertising efforts with features like:
Data gathering and processing
Audience segmentation
Integration with third-party tools
Customization and flexibility
Real-time data insights
Integration with business systems
Inventory and Ad Quality Tools
Enhance Brand Reputation, Gain Valuable Insights, and Achieve Optimal Results
We deploy various advanced techniques, including header bidding deployment, pre-bid adapters integration, and PMP implementation for optimal revenue generation. Leveraging programmatic methods, we effectively backfill remnant inventory while incorporating AI for supply path optimization, ensuring optimal ad placements. With our Ad Tech tools, you can optimize inventory, manage ad campaigns, and monitor performance. We can also assist you in building “proof of play” functionality to gain reliable insights into ad impressions and engagement so you can ensure accountability and maximize business revenue.
Real-time inventory insights
Ad quality assurance
Ad campaign analytics
Supply path optimization
Automated bidding strategies
Predictive analytics
Why Choose Rishabh Software as Your AdTech Software Development Company?
Data Mastery for Dynamic Marketing
Learn moreWe enable seamless programmatic advertising and marketing by leveraging analytics techniques like ML, AI, and data science.
AdTech Software Done Right, Every Time
Learn moreOur approach ensures your software is built for growth, scalability, and flexibility from day one.
Top Talent for AdTech Success
Learn moreOur seasoned developers have over a decade of experience to drive innovation in the AdTech industry.
Experience-Driven AdTech Solutions
Learn moreFrom operations support to infrastructure setup and quality assurance service to Robotic Process Automation, we bring hands-on experience to ensure the success of your project.
Looking for a custom AdTech software solution that can supercharge your campaigns, drive engagement, and maximize ROI?
Case study
Real-time Digital Ad Inventory Management Software Modernization
A France-based leading outdoor advertising company wanted to streamline and upgrade its ad inventory system. With the legacy approach, they had to manually manage the process across multiple disparate systems, which was both time-consuming & costly.
Case study
Digital Ad Order Management System Modernization
Backed by an extensive experience in software development for advertising & digital businesses, we helped reengineer the online ad booking and order management system that today offers a holistic view of operations - from inventory to asset owner management at one go.
Case study
CI/CD Automation & DevOps Implementation
Our client wanted to containerize, optimize, automate infrastructure and application deployments to provide automation and offer programmatic trading for media sellers and buyers. They were committed to adopting DevOps practices with an agile methodology by utilizing industry standards & automation to meet their SDLC optimization goals for delivering software faster & reliable manner.
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Frequently Asked Questions
How can AdTech and media and entertainment companies benefit from AdTech development services?
AdTech software development offers many advantages to both AdTech companies and media agencies. It allows AdTech companies to leverage solutions that cater to the needs of advertisers and publishers with enhanced targeting capabilities for improved campaign performance.
Media and entertainment agencies benefit from the automation of ad delivery, optimal placement, and increased revenue. In essence, AdTech development enhances efficiency, effectiveness, and profitability for everyone involved in the digital advertising market.
How do you develop custom AdTech software?
Developing custom AdTech software requires a strategic approach, starting with thorough requirements gathering and analysis. Our process typically involves:
- Collaborating closely with our clients to understand their unique business needs and objectives.
- Designing a comprehensive solution architecture that aligns with the client’s requirements and industry best practices.
- Utilizing the latest technologies and development methodologies to build scalable, robust, and feature-rich software applications.
- Conducting rigorous testing and quality assurance to ensure the software meets the highest standards of performance, reliability, and security.
- Providing ongoing support and maintenance to address any issues and implement enhancements as needed.
What are the benefits of using AdTech software?
The key benefits of using AdTech software include:
- Improved targeting: AdTech software enables precise audience targeting based on demographic, behavioral, and contextual factors, resulting in more relevant and effective advertising campaigns.
- Enhanced campaign performance: By automating ad serving processes and optimizing ad placements, AdTech software helps maximize the impact and efficiency of advertising campaigns, leading to better ROI.
- Streamlined operations: AdTech software streamlines ad management, reporting, and analytics, saving time and resources for advertisers, publishers, and ad networks.
- Scalability: AdTech software is designed to scale smoothly to accommodate growing volumes of ad inventory and traffic, ensuring continued performance and reliability as businesses expand.
- Competitive advantage: By leveraging advanced technologies and data-driven insights, AdTech software gives businesses a competitive edge in the increasingly complex and competitive digital advertising landscape.
How will you ensure the scalability of my AdTech solution?
Scalability is important in AdTech solution development, given the dynamic and high-volume nature of digital advertising operations. We use proven strategies to ensure the scalability of your AdTech solution.
- Utilizing cloud-based infrastructure: Cloud computing offers on-demand scalability, allowing your AdTech solution to scale up or down in response to changing demands without the need for significant upfront investment in hardware.
- Implementing distributed architectures: We design Ad Tech solutions using distributed architectures that distribute processing and storage across multiple servers or nodes, enabling horizontal scalability as your business grows.
- Optimizing database performance: We leverage database optimization techniques such as indexing, sharding, and caching to ensure optimal performance and scalability, even with large volumes of data.
- Continuous monitoring and optimization: We continuously monitor the performance of your AdTech solution and proactively optimize its architecture, infrastructure, and codebase to ensure scalability and reliability under varying load conditions.
What engagement models does Rishabh Software offer?
At Rishabh Software, we offer flexible engagement models to meet the unique needs and preferences of our clients. Our engagement models include:
Agile Pods:
- Small multi-skilled teams working with product companies and digital projects in enterprises with sprints lasting from 2-4 weeks.
- A mix of analysts, developers, and testing specialists to bring clearly defined goals to life.
Captive Unit Model:
- Long-term, full-time resources to help corporates, product companies, and startups scale up quickly at a competitive cost.
- Setting up a team that manages legal, HR, and operational needs efficiently.
Hire & Go:
- Short-term and flexible collaboration to assist in delivering projects and tasks of all types.
- Ability to pull in specific skilled resources and determine the team size for collaboration.
Product Development / Startup Accelerator Model:
- Full-fledged team with cross-domain expertise to help build a Minimum Viable Product (MVP) in a short time.
- Project timelines can be accelerated according to the budget to ensure quicker time-to-market.
Idea Incubation Model:
- Supporting start-ups, non-tech enterprises, and R&D houses with exceptional products stemming from a concept.
- A team of skilled professionals assisting in project development post business plan and market analysis.
Can you add more features to my existing AdTech software?
We can customize your AdTech software according to your specific requirements. Our skilled team can improve targeting, customize reporting, integrate with other platforms, or enhance user experiences by adding new features and functions. We follow a structured approach to minimize disruption during the upgrade process, ensuring you reap the maximum benefit from the enhanced solution.